Our Movement is people powered

we are

the movement

How do you follow a year like 2020? Easy. You remember that, for New Georgia Project Action Fund (NGPAF), there’s no such thing as an “off year.” In 2021, we never slowed down. We expanded our base, helped lead the fight for voting rights, registered, engaged, and mobilized thousands of voters who elected progressive, local leadership, and did it all through a data-informed and research-driven lens.

NGPAF is on a mission to build power and expand what is possible in our state. That work doesn’t happen only in high-profile election years, or only in Atlanta, or only by a handful of people. It happens because NGPAF is leading a state-wide, multi-racial, multi- generational, cross-class movement that works all year, every year.

That movement is people-powered.

I am proud to lead a staff of more than 300 organizers, activists, researchers, canvassers, strategists, and visionaries who are in the business of change-making and future-building. We are investing in and lifting up the inherent power in communities that have been ignored. Black Georgians, brown Georgians, young people, LGBTQ+ folks, rural Georgians and others who have the power to move our state forward.

We don’t need a seat at the table. We are setting our own places at a new table in a new Georgia and a new South. That table has a lot of chairs around it. Because to truly understand the story of our impact and our future, you have to know the folks that make it all possible. These are the people that power our movement.

Thank you for being one of them,

Nsé Ufot
CEO

we are

always ready

Protecting the Right to Vote

Georgians kicked off 2021 by showing up and sending Senators Raphael Warnock and Jon Ossoff to Washington. But our celebration was cut short as we witnessed a swift, right-wing backlash in direct response to our growing power. White supremacists staged a violent insurrection at the U.S. Capitol, and, a few weeks later, GOP lawmakers in Georgia passed and signed SB 202 – a new voter suppression law. They came for us, but we are always ready.

Aklima Khondoker

Chief Legal Officer

I work to protect the freedom to vote to uphold the promises that this country has made to children of immigrants, like me. The work I’m proud to help lead ensures that more people can equitably and fairly access the ballot because our rights are realized through our vote. We make sure that our staff, Georgia voters, even local Boards of Elections understand the legal minefield we are in under SB 202, so Georgians can vote without fear and our elections officials can administer elections without incident. I also join my colleagues out in the streets, providing support at polling places on Election Day and traveling to DC to support federal voting rights protections. In every facet of our work, we show our grit, perseverance, and our resolve for a more inclusive and representative democracy.

SB 202 Restrictions:

  • Add new requirements for absentee voting
  • Limits dropbox availability
  • Reduces early voting hours
  • Create five new voting crimes
  • Allows for partisan takeovers of local elections boards

To demand action on voting rights we:

  • Sent 6 million text messages
  • Gathered 26,000 petition signatures
  • Sent 108,000+ emails to corporate leaders and policyholders

We immediately launched our Freedom to Vote Campaign, which put pressure on Georgia-based corporations demanding they publicly support voting rights and defund the GOP policymakers who supported SB 202 and other bills like it. We also helped lead the effort demanding Congress pass the For the People Act, the John Lewis Voting Rights Advancement Act, and the Freedom to Vote Act – federal legislation that would set national voting standards and roll back many of the restrictions in SB 202 and similar laws enacted across the country.

we know

georgians

Research and Data Analysis

Our rigorous research agenda provides the foundation for everything we do – from where we reach voters, to what we say to them, and how we say it. Our data-informed approach means we know Georgians.

Last year, we conducted focus groups, polling, and surveys to better understand how Black Georgia voters view their political power and what motivates them to vote. The takeaway? Black voters are not motivated to vote only to elect members of a specific political party. They are interested in accountability and how the people they elected are bringing resources and improvements to their communities.

“If I vote for you based on what you are saying, and this is what I think could help my community, this is why I vote for you, all I ask is once I give you my vote, make the things happen that you say that you want to make happen.”

-Black man living in rural Georgia

These findings provided the basis from which we crafted our 2021 voter outreach messaging. Our “Thank You, Georgia” digital ad campaign intentionally focused on the tangible resources Georgians got as a result of voting for and electing President Biden and Senators Warnock and Ossoff in the 2020 election cycle. Resources like: COVID stimulus checks, expanded child care resources, investments in HBCUs, and more.

Ranada D. Robinson

Research Director

Growing up in Jackson, MS with pro-Black and pro-community parents motivated me to honor and give back to those who came before me. NGPAF is on the cutting edge of reaching folks who more traditional groups do not focus on. My work is strategic. We have to know what will motivate voters to take action and then incorporate that into our targeting, our messaging – everything – for our work to be effective. Last year, the Analyst Institute awarded us their Walk the Talk Award for our 2021 research and that further validated the power and impact of our work. We are always looking forward, asking questions before it’s time to know the answers, so we can always make strategic decisions to get our people up and out.

we are

everywhere

Voter Registration, Education and Mobilization

With our affiliated organization, the New Georgia Project, we worked all year to educate, engage, and mobilize voters to make sure they had what they needed to vote in more than 1,600 local and municipal elections in November 2021. Working across the state from all seven of our field offices, we are everywhere.

We targeted 170+ high-priority races, from elections for the Port Wentworth City Council to the race for next mayor of Warner Robins. We helped thousands of Georgians make it to the polls on Election Day, but our work didn’t stop there. Several of these races when to runoff elections and we turned right back around, calling voters and knocking doors through the end of November to make sure voters knew they had more work to do in 2021.

Thanks to your support of NGPAF, Georgians, once again, turned out to elect progressive, representative leaders that will fight for what our communities need.

Lisa Granum

Savannah Team Lead & Canvasser

Canvassing is about looking at the conditions of my life, caring about the conditions of someone else’s life, and wanting both to improve. I get to meet people where they are, look at them, talk to them, and, hopefully, get them excited about voting. Getting down to the very basic things people care about instantly motivates them. It’s pointing out a pothole, or talking about their kid’s school, or asking, “what do you want Savannah to look like in the next year, two years, 10 years?” I’m 55 years old and when I was younger, I didn’t think I needed to vote, so sometimes it feels like I’m talking to myself. I think about what motivated me – surviving cancer twice, wanting to improve my community – and that helps me connect with folks on what they’re dealing with and want to change. I tell folks, you have to start healthy habits now and voting is one of the best habits you can have.

we can't stop

won't stop

What's Next in 2022?

The 2022 election cycle is already underway and NGPAF has been on the move, opening offices, talking to voters, and getting Georgians ready to get up and get out. We’re going bigger and bolder than ever before, bringing that can’t stop, won’t stop energy to everything we do.

We are focused on key races up and down the ballot, from Senator Warnock’s re-election, to making sure it’s moving day at the governor’s mansion and the Secretary of State’s office, to gaining ground in the Georgia State Legislature.

We’ve got huge goals this year and we are already putting in the work to meet them. Thanks to your support, we were able to kick off our 2022 civic engagement work early to make sure we have the people, presence, and power needed to continue making history in our state.

W. Frank Wilson

NGPAF Board Chair

Growing up and working in rural South Georgia, I’ve seen first-hand the need for civic engagement organizing in these communities. Something had to be done and I was fortunate to meet our CEO, Nsé Ufot, and she told me about the voter outreach and organizing NGPAF had going on and I had to be a part of it. So, when she asked me to be the Chairman of NGPAF’s Board, I jumped at the opportunity. This is some of the most rewarding work to be a part of – helping people understand the power that they have in this one little thing called the “vote.” NGPAF takes it to the most basic level – people’s doorsteps. You can’t get more personal than that. We’re taking the message directly to the people so folks can be confident in exercising their right to vote.

2022 Goals:

  • Open 13 new field offices
  • Knock 700,00 doors
  • Advocate for a progressive, local legislative agenda
  • Launch our VoPro and Vote Defenders program to protect the right to vote
  • Turn out 150,000 new voters

The NGPAF community is made up of thousands of people – the people that keep our movement strong. That includes you. We each bring our unique talents and contributions to create something bigger than ourselves, something that has already changed what’s possible in Georgia and the Deep South. With your continued partnership, the Georgia of our dreams can become a reality.

Thank you for being one of the people that powers our movement.

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